Locations
Yinova Center
37 West 17th Street, Suite 300
New York, NY 10011
212.533.2255
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We’re really excited to share with you that we have raised a round of seed funding! Our plan is to use this new funding to open up new clinics as well as build out our clinical and product offerings.

Yinova’s story

Here at Yinova, we’ve always been dedicated to providing complementary care with measurable results. With acupuncture, body work, and Chinese medicine from the field’s leading practitioners, we work in partnership with patients to realize their full potential.

Back in 1999, Dr. Jill Blakeway founded Yinova. Ever since, Jill and the Yinova team have conducted over 200,000 treatments, partnering with patients along the way to provide natural solutions for a variety of chronic health conditions. We’re acclaimed for our expertise in women’s health and fertility, and our approach has been used to treat everything from hormone imbalances to pain and even anxiety or insomnia.

An important aspect of the care we provide is our herbal pharmacy, a proprietary line of high quality herbal formulations, designed by Dr. Blakeway based on her clinical experience. Yinova’s team are all board certified herbalists, and they combine herbs from the pharmacy to create custom herbal formulas that are personalized to meet each of our patient’s unique symptom patterns.

As a first step to our growth and expansion we relocated our headquarters to Flatiron in July. We also offer a seamless patient experience through online scheduling and electronic medical records that allow patients to upload medical information and receive continuity of care no matter which practitioner they see, and soon no matter where they see them!

“I founded Yinova to create a healing space where busy New Yorkers can access high quality Eastern medical treatment that integrates with the other types of care they receive. At Yinova we take the time to get to know our patients because we believe that each patient has a unique pattern of symptoms that requires an individualized response. We help our patients get to the roots of a health issues and address them holistically, using acupuncture, bodywork, herbs and supplements combined with diet and lifestyle counseling”, says Dr. Blakeway, describing her original vision for Yinova. “Over the years we’ve watched our community of patients grow and have been inspired by their loyalty and enthusiasm for the service we provide. We’re excited to expand and use our expertise to help more people”

The team behind the scenes

Dr. Blakeway has assembled an industry leading team to support Yinova’s expansion, including Chief Operating Officer Liz Henning (formerly VP Business Development for Equinox, Corporate Strategy at Gap and BCG) and Clinic Director, Dr. Noah Rubinstein, as well as a team of over 14 of NYC’s best acupuncturists and bodyworkers, all trained in the Yinova method.

“With its approach to treatment, accessibility and modern environment, Yinova offers a fundamentally better experience and proven results for those seeking the benefits of Acupuncture and Chinese medicine. I’m excited to partner with Dr. Blakeway to expand this concept.” said Liz Henning, Chief Operating Officer.

Our expertise in Women’s Health

Over the years, we’ve built a reputation as one of NYC’s leading resources for fertility support, trusted by patients and clinics to provide natural solutions to enhance fertility. Jill’s first book, Making Babies, continues to be a bestseller, and has helped support thousands of people to start their families. Yinova fertility patients range from couples using Chinese medicine to prepare for a healthy pregnancy, to those who are suffering from infertility who are combining Eastern medicine with conventional care to maximize the potential of assisted reproductive techniques, such as in vitro fertilization (IVF).

“As a reproductive endocrinologist, I value the service Yinova provides and the ways it complements our own work in helping people conceive healthy babies” said Dr.Tanmoy Mukherjee, Associate Director of the Mount Sinai Division of Reproductive Endocrinology and co-director of Reproductive Medicine Associates of New York.


Press/Media contact: Emma Thakeemma@yinova.com

We have had really great success treating pregnant women and helping them to go into labor “on-time”. These days not many doctors will allow their patients to carry past 41 weeks. Unfortunately, babies do not always know the time line which, leads to anxious moms worrying  about pitocin, cervadil or a scheduled C-section. Stressed out moms make for tight muscles and a tense cervix which, is less than optimal if you are trying to go into labor.
Over the years, we have been lucky enough to work with many pregnant women and have had a lot of success using a pre-labor protocol that was created by Debra Betts, a renowned midwife and acupuncturist from New Zealand. Most of the women who get this treatment go into labor “on time” usually by 40-41weeks, and have had relatively short (less than 12 hours which is short in my book) and often unmedicated labors. First time mothers may go past 40 weeks but in our practice, we have had very few Mom’s who have been induced medically.

The treatment commences at about 36-37 weeks gestation and ends at the onset of labor. Treatment consists of a core group of acu-points that help facilitate muscle relaxation, a softening of the cervix and relaxation for the mind. During treatment, we also address other issues that may be affecting our patients. This could be reflux, insomnia, back pain etc…

A recent study showed a 35% reduction in the number of inductions, (for first-time mothers this was a 43% reduction) and a 31% reduction in the epidural rate. When compared to a local midwifery practice (with no acupuncture) there was 32 % reduction in emergency Cesarean Sections and a 9% increase in normal vaginal births. Read the full study here.

Just like a regular massage, prenatal massage loosens the muscles and joints, improves the circulation to you and your baby, and relieves fatigue.

The difference is prenatal massage is performed by a certified prenatal massage specialist who is able to target the unique needs of mothers-to-be, throughout each specific trimester. Prenatal massage therapists are adept at working with specific conditions that can occur during pregnancy such as pelvic pain, digestive and elimination issues to bring you safe relief.

The health of your uterus and it’s ligaments will assist you in avoiding common complications such as incontinence, prolapse, scar tissue (especially with caesarean) and future fertility issues. Prenatal massage does more than benefit the mother. Everything a pregnant woman does from her diet and fitness to her relaxation and relative state of contentment – also directly affects the child she is carrying. Study after study has proven that calmness in the mother leads to healthier baby development.

According to this study, receiving regular prenatal massage benefits labor by:

  • 25% shorter delivery time
  • 30% reduction in all pain medications
  • 50% fewer cesarean births
  • 60% less request for epidurals
Furthermore, prenatal massage:
  • Promotes relaxation
  • Reduces edema
  • Reduces blood pressure & relieves varicose veins
  • Improves blood circulation & lymph circulation
  • Facilitates support for respiratory, digestive & elimination
  • Releases neck, back and and other joint pain
  • Relieves muscle spasms and cramps
  • Reduces mental strain, fatigue and depression & anxiety

The length of your prenatal massage can range from sixty minutes to two hours depending on your specific needs. Several techniques are employed such as Swedish massage, myofascial, stretching & range of motion, and other modalities to relax and soothe the body, treat and ease tensions. At the end of the session you are left feeling restored, relaxed and comfortable in your happy body. You will also get tips on how to sleep better, foods that support pregnancy, relaxation techniques and exercise to support you during this time of added stress.

As your pregnancy progresses you will find each trimester will hold it’s own focus for your body’s needs.

Prenatal massage during your first trimester

This is when we create the foundation for your pregnancy.

As weight in your belly begins to increases your center of gravity shifts adding stress and strain to weaker areas. This is your opportunity to concentrate on muscles, ligaments, and postural problems to create a stronger structural foundation.

The focus of your first trimester is to address any pre-existing conditions that would include chronic issues: back, neck, shoulder or pelvic pain, sciatica, or other recurring problems. Immediately attending to these issues will support your body’s ability to more easily distribute the added weight as your baby grows. Along with physical support massage at this time also reduces emotional anxieties which are important to a healthy foundation.

Prenatal massage during your second trimester

In some ways this is your baby’s first massage

At this stage the pregnancy is settled in and it is time to focus on uterine support. As your uterus increases in size( 4 oz to 13 lb..) it is easy to over stress the 13 ligaments which give it support. Keeping the ligaments toned easily prevents many debilitating symptoms such as pelvic or back pain, premature delivery, and back labor. However, most importantly massage is a wonderful way to connect to your baby. You will be taught your own self care massage for home play.

Prenatal massage during your third trimester

This is when we start to prepare you for labor.

So many internal and external events are taking place in preparation for your labor and birth. As strain to ligaments increase due to weight and increased hormones simple movements can induce pain until the muscles around them are releases. Also uterine pressure to your legs can cause excessive swelling along with blockages to digestion and elimination. Not only does prenatal massage on a regular basis help combat these symptoms but it will also relax your body in preparation for an easier labor, delivery and recovery.

Postpartum Massage

After giving birth, there’s no question that your body has been put under tremendous amounts of stress. Especially in the abdominal and pelvic area where there are many new physical and emotional demands. These experiences – recovering from your pregnancy, delivery (especially with cesarean section) – paired with now caring for your newborn, are all individually major transitions.

Postnatal massage supports recovery of all these stages in a gentle and effective way.One major overlooked problem in postpartum recovery are the uterine ligaments. These ligaments are meant to easily expand to accommodate pregnancy however, recovery can many times create complications. One uterine massage after birth will not usually repair the nine months they have endured under great pressure. Especially if there was some type of trauma during delivery (such back labor, cesarean, extended pushing, improper care). These ligaments have a hard time recovering just like the over stretched elastic in your waist band. If they are not properly healed the uterus can not return to it’s proper positioning and many can complications occur. Some complications are incontinence, uterine, bladder or rectal prolapse, constipation, scar tissue especially with caesarean fallopian tube blockages and future fertility issues.Getting regular massage and learning to do your own “Self-Care Massage” will assist not only the uterine ligaments and uterus to return to proper place but, will support the harmony of all healing.You can start Postpartum Massage one week after a normal vaginal delivery, six weeks after a normal cesarean and after release of doctors care from any other complications.

Schedule your appointment online or give us a call

We are open seven days a week, with appointment times available all day. We have locations in Manhattan and Brooklyn and also offer concierge visits. See All Locations.

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