Yinova Center
37 West 17th Street, Suite 300
New York, NY 10011
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At the Yinova Center all of our staff are trained to the highest standards. Our acupuncturists each have either an M.S. in Traditional Chinese Medicine or a Doctorate in Acupuncture and Chinese medicine and all licensed and board-certified in both acupuncture and herbology. We are an experienced team and many of us have practiced together for over a decade. We take our continuing education seriously and enthusiastically study new advances in Chinese medicine as well as innovative ways to integrate Chinese medicine with conventional medical treatment. All of our staff (including administrative staff) are trained and certified in CPR by Clinic Director and former NYC paramedic Noah Rubinstein.


We pride ourselves on creating a warm, peaceful environment here at the center. Warm, peaceful, and clean. Cleanliness is a key component of making this a place where you feel you can relax – but it is also absolutely crucial to making it safe. There’s a committed group of people working, often behind the scenes, to keep it this way. Our linens are laundered daily, and at higher temperatures than normal, to make sure they are fresh and completely contaminant-free. Our medical waste (mainly acupuncture needles) is, of course, disposed of properly. Our practitioners wash and sanitize their hands before and after each treatment and medicated antibacterial wipes are available all over the Center for staff and patients.


All our acupuncturists have passed an exam in Clean Needle Technique – just one of the ways we ensure we practice the highest standards. At Yinova we only use sterile, single-use acupuncture needles, which we dispose of safely after each treatment. We always swab with alcohol before inserting a needle. (It might also make you feel safer to know that inserting an acupuncture needle is not just a sterile procedure, but also a painless one.) Each treatment room is organized and clean, as you’d expect for any medical procedure. To read more about acupuncture click here


All of our practitioners have completed at least four years of post-graduate training and passed stringent exams to be licensed and board-certified in herbology. We prescribe formulations customized to each individual patient to maximize both effectiveness and safety. We pay particular attention to herb-drug interactions. We have earned the respect of many of our patients’ medical doctors because of our cautious approach and unblemished safety record – as well as our results. Part of that safety record – and success rate – comes from using only the very best quality herbal products. Many brands of Chinese herbs have had issues with contamination, and it can be very difficult for an untrained individual to tell the good from the substandard. At the Yinova Center, we use our expertise to thoroughly research the best and most reliable sources for herbs. Our standards are uncompromising and we proudly stand behind the herbs we prescribe. To read more about the quality of our Chinese herbs click here.