Early last Saturday morning, a group of Yinova staff and friends headed out to the Floyd Bennett Field in Brooklyn for The Color Run! Known as the “happiest 5k on the planet”, the Color Run was started in 2011 to promote health and happiness by bringing people together for a fun run and then covering them with clouds of colored corn starch!
It has grown exponentially since it’s starting year, in 2013 they hosted over 170 events spanning 30 countries. The organization collaborates with local charities and foundations over the course of their tours.
The Kaleidoscope Tour that we participated in was partnered with the Children’s Cancer & Blood Foundation and spreads the word about Global Citizen, an initiative designed to raise awareness and incite action for global justice and extreme poverty.