Yinova Center
37 West 17th Street, Suite 300
New York, NY 10011
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Come by Yinova’s Brooklyn Heights location on June 18th from 11-3am for a fun-filled day hosted by Yinova and Yogi Beans, a kids yoga company! We’ll have healthy snacks, temporary tattoos, a kids yoga classes hosted by Yogi Beans:

11-12pm Baby Bean Yoga – $20
(Ages 6 weeks up until crawling)

12:30-1:15pm Mini Bean Yoga – $20
(Ages 3 – 6 years)

Plus, our pediatric acupuncture team will be there all day to answer any questions you may have!

This open house is free, except for the Yoga classes. To reserve a spot in the baby bean or mini bean class, please call: 718.928.6533 or email: BrooklynHeights@Yinova.com

For the month of June, we’re offering an add-on service of $10 ear acupressure treatments using rainbow crystal ear seeds! All of the proceeds will be donated to both the LGBT Center & the Brooklyn Pride Center. 

Ear seeds stay in place for about 3 days & whilst they don’t pierce the skin, they do stimulate specific acupoints so they’re effective for many chronic conditions. In fact, your ear is a microcosm of the rest of your body, which means we’re able to treat every part of your body through treating your ear. In clinic, ear seeds can be used to reinforce an acupuncture treatment & can be used to address a range of symptoms from anxiety and fatigue to aches & pains. 

There’s no need to book ahead, you can just let us know as you check in for your appointment that you would like to add crystal ear seeds onto your treatment. 

We will also be offering walk in appointments During Pride Weekends:

7th & 8th at Yinova Brooklyn Heights

29th & 30th at Yinova Flatiron

Tag us in your social posts – we’d love to see your rainbow bling!

@yinovacenter #rainbowcrystalsforacause

You are invited to our book launch party for Yinova Founder Jill Blakeway’s new book, Energy Medicine: The Science and Mystery of Healing.

Jill is an acupuncturist, herbalist, and the founder of the Yinova Center, where she has been treating patients for over 2 decades. She is also the author of three books on health and healing; Making Babies: A Proven 3-Month Program for Maximum Fertility (Little Brown, 2009), Sex Again: Recharging your Libido (Workman Publishing, 2013) and Energy Medicine: The Science and Mystery of Healing (Harper Collins 2019).

In her latest book Energy Medicine, Jill invites us on her global journey to better understand, apply, and explain this powerful healing force. Lively, entertaining, and informative, told in Jill’s funny, relatable, and wholly grounded voice, Energy Medicine bridges the gap between science and spirituality and offers a persuasive, evidence-based case that advances this ancient healing practice.

Join us at our Brooklyn Heights location for a workshop with Jill where she will share some of the book’s revelations about how energy healing works and how to harness your own healing abilities. We will have light bites and drinks and well as various activities centered around the book, including:

  • Lessons on how to feel your Qi/Energy
  • Crystal Ear Seed treatments
  • A book signing with Jill
  • and more!


WHEN: May 29th 7-9pm

WHEREYinova Brooklyn Heights: 147 Remsen Street

RSVP: This event is free but space is limited. Please RSVP by emailing: Yinova@sabrinalevinepr.com 

A quick google search for “Fertility Herb” yields a ton recommendations aimed at anyone looking to improve their chances of conceiving naturally. But, because there isn’t just one cause of infertility, there shouldn’t really be blanket recommendations that apply to anyone and everyone. In fact, there could even be some negative effects of taking, seemingly harmless, over-the-counter herbs and/or supplements. To find out more, I sat down with Noah Rubinstein, Yinova’s chief clinic director.

Is there an herb that is especially great for promoting fertility?

Actually, there isn’t one just one herb that promotes fertility. There are many that can be helpful but it’s important to keep in mind that what might be helpful for one patient could actually cause harm to another.

Could you elaborate on that?

Because there isn’t just one cause of infertility, there also isn’t just one herb to solve it. Furthermore, let’s say two patients come in who are both trying to conceive and who both have Amenorrhea – it’s likely that we might not even prescribe them the same herbs as the cause of amenorrhea could differ person to person.

That must be important especially for people going through an assisted reproductive technique…

It’s important to know for anyone trying to conceive, I think! But yes, there is an extra consideration if your going through ART.

Herbs can interact with medications and while this is typically not a problem, we want to be sure your Reproductive Endocrinologist is clear about how they are monitoring you while you are going through stimulation cycles.

Here at Yinova, we typically don’t prescribe patients going during this time for that very reason. Instead we support them with acupuncture and resume herbal care afterwards.

Can someone trying to conceive get help from herbs alone, or should they come in for acupuncture?

Chinese herbal formulas are an important part of what we do here at Yinova because they act as the building blocks that support your healing. Herbs can build blood, clear out mucus and help create changes internally, both physiologically or hormonally. We offer herbal consults, actually, for people who would like to try Chinese medicine but don’t want to have acupuncture.

Are there other approaches people can take when trying to conceive?

Massage can work wonders; and our bodywork team just so happens to be really talented. They’ve been working hand-in-hand with Jill Blakeway to create fertility massage support which incorporates abdominal work and is much more tailored to the entire fertility journey (with varying stages from trying to conceive to post natal.) It brings together Jill’s methods for enhancing fertility from both her clinical experience and her book, Making Babies, as well as the expertise that the Yinova bodywork team has behind them.

Are there any supplements or herbs out there that are safe for anyone trying to conceive to take?

Honestly, it really is safest to get some guidance from a board certified herbalist on this.

If you would like guidance specifically on what herbs or supplements could be beneficial to you, we do offer stand alone herbal consultations, without acupuncture. (though, if you come in for acupuncture, you’ll receive the same herbal advice!)

You are invited to Yinova Brooklyn’s Open House! We’re new in the neighborhood and would love to get to know you and show you our new home in Brooklyn Heights!

Come on by for some light bites and fun activities. Whether you’re an existing patient who wants to see the new digs or are new to the Yinova family: we can’t wait to see you there!

Further Details


March 23rd from 12pm-5pm


147 Remsen Street


This event is free but please let us know if you plan on coming: info@Yinova.com

We are so excited to share with you that we will be opening a second location this March in Brooklyn!

Here at Yinova, we’ve always been dedicated to providing complementary care with measurable results and we’re thrilled to be able to extend our reach and support the Yinova community, wherever they may be!

Our new clinic, which will be located in Brooklyn Heights, has been designed, just like our treatments, to support your unique needs. Like our 17th Street location in Manhattan, our Brooklyn office will be home to an experienced and caring team with specialties in fertility, reproductive health, pregnancy support and pediatrics, as well as broader health complaints such as allergies and digestive problems.

The new Brooklyn space has been built with our patient’s health in mind, creating a tranquil escape that gives our community a place to gather, that feels like a respite from their busy lives. With 11 treatment rooms and our own in-clinic herbal pharmacy, we’re dedicated to providing the same level of care throughout all of our locations. We will also have a designated patient consultation room, as well as a group room that has been design so that we can host events, workshops, group sessions, and more!

We’re also very happy to announce that Yinova Chinese medicine practitioner, Dr. Christopher Peacock, will be the Clinic Director of our new Brooklyn location.

While I love Manhattan, my heart lives in Brooklyn. The most exciting thing about being the Clinic Director of Yinova Brooklyn is leading our team in providing the same quality of compassionate care, at another beautiful Yinova location in my favorite borough.” says Christopher Peacock, DACM, LAc.

Add’s Yinova founder, Dr. Jill Blakeway, “Christopher’s warmth and compassion make him especially suited to building and supporting the Yinova community in Brooklyn. He’s a skilled and experienced practitioner who, along with the team, will offer the same patient-centered care and clinical excellence that has been a hallmark of Yinova since its inception.”

We look forward to seeing you in Brooklyn, soon!

Having a New Year’s resolution can be a helpful tool for self improvement … but it can also end up being super stressful, maybe even unnecessarily so. Hear me out! Yes, challenging yourself towards self-improvement can be a good thing, but with so many suggestions flying around, the “thing” that you need to improve on can start to get a bit murky.

It seems as if everywhere we look people are gearing up for 2019 by inspiring us with the mantra “New Year, New You!” as if we need to shed our ostensibly flawed selves and transform into some brand spankin’ new version. Well, guess what? We don’t think you need a new version of yourself, we like the way you are, right now. 

This year we think our focus should be less about reinventing ourselves and more on maintaining a happy level of self-care and love. However that manifests for you, we would love to be there for you. Here are some ways you can combine acupuncture, herbs, or massage with with an overall self care routine going into 2019:

For the person on a quest to create peaceful moments amongst the hustle and bustle:

Sneaking away to Yinova could be that very peaceful moment. Plus, with a specifically tailored herbal formula, we can help you keep that peaceful feeling going even when you’re not here. 

Helpful articles to get you started: The Inner Smile Meditation  |  Work-Life Balance  |  Anxiety and Depression from a Chinese Medicine Perspective  |  The Difference Between Selfishness and Self Love

For the person who is always tired and just wants to feel rested:

The reason for your fatigue might not be as simple as “you’re not getting enough sleep.” Now, that doesn’t meant that the reason behind it is something scary, either! It just means you may need to approach the why a little differently. Acupuncture and Chinese medicine look at the body as a whole, and by doing so can pinpoint exactly why your body isn’t getting the rest it needs.

Helpful articles to get you started: Finding Your Seasonal Sleep Rhythm  |  Why Do I Wake Up at the Same Time Every Night?  | Could Insomnia be Affecting Your Fertility?  |  Sleep Like a Baby

For the person who, in 2018, said to themselves “my body always hurts, this is just how it is” but is now reading this article and is feeling pumped and wants a pain-free 2019:

Both our bodywork and acupuncture team can help relieve muscle tension, soothe damaged nerves, and help manage pain.

Helpful articles to get you started: Treating Lower Back Pain with Acupuncture  |  Acupuncture for Headaches: Promising New Research  |  Is Pelvic Pain Preventing a Better Sex Life?  |  Massages for Happy Menstruations 

For the person who is thinking about starting a family:

Both acupuncture and Chinese medicine have been used for centuries to to improve fertility for both men and women. In fact, more and more scientific studies are being conducted, proving its effectiveness both on it’s own and in conjunction with Western medicine.

Helpful articles to get you started: How to Know When You Are Most Fertile  |  Should Your Partner be Coming in for Fertility Treatments As Well?  |  How to Have Sex if You’re Trying to Conceive  |  How Acupuncture Can Assist You Through The Egg Freezing Process

For the person who wants to quit smoking:

Studies have found that acupuncture increases the likelihood that people trying to quit smoking would be successful.

Helpful articles to get you started: Can Acupuncture Help me Stop Smoking?  |  I Want to Stop Smoking. Can Acupuncture Help?

For the person who has no clue where to start, but just wants to better themselves this year:

Yinova’s acupuncturists are really great at spotting patterns of disharmony in the body and can help you smooth out the creases, so to speak. Oftentimes patients come to us for one reason, and end up feeling relief from multiple ailments they might not have even realized were there. 

Helpful articles to get you started: Eat Your Way To Happiness  | 10 Tips for Reviving a Flagging Libido  |  Treating Allergies with Chinese Medicine  |  The Gut-Brain Connection: How to Keep Your Gut Flora Healthy  

Hello, c’est moi. I’m back and exploring things. For anyone new here, Emma Explores is a series where I investigate various “things” in wellness! From new fads to ancient formulas, my goal is to dive in headfirst with the hopes of demystifying some of the buzziest buzzwords in wellness. Today, I’m looking at Facial Rollers.

Facial Rolling, as well as Facial Gua Sha, are both pretty hot topics in the skincare world. So, I thought I’d take a closer look and get some insight from the Yinova team, seeing as Gua Sha is actually a massage technique used in Chinese medicine to relieve pain and muscle tension.

“The mechanical action of the rolling across your face stimulations collagen production and is smoothing” says Patricia

I also caught up with Katy who said that “jade nourishes the yin which is moistening and cooling, so when you put that on your face it helps to keep it moist and supple.”  

Daryl also noted that “facial rolling helps bring blood and qi to the face which then helps maintain elasticity.”

“I have one at home and I’m obsessed,” Hemaalya gushed. “It’s really nice if you put it in the freezer because it feels good, plus it brings down puffiness and bloating.”

And with that, I was off to try it for myself. And you know what? It does feel nice! And honestly, after a couple weeks of adding facial rolling to my skincare routine, I really do feel like I can see a difference particularity with my puffy sleepy eyes.

I think ultimately what I’ve learned is that this is a really sweet way to give yourself a little extra attention and self-care. Plus, it comes with some real added benefits like keeping your precious little face remaining precious, little, and face-y.

P.S. Because of my exploration into the world of rollers, we’re actually now selling both Jade and Rose Quartz facial rollers at Yinova. You’re welcome!

This is part of a series, explore more with Emma here!

Emma Explores: What is Activated Charcoal and What Benefits Does it Have?

Our new line of herbal teas draws on Eastern medicine to balance the five elements and support your mind, body, and spirit. They’re filled with lovely herbs that we’ve selected specifically to look after you.

The Energy Boosting Blend: Warm, sweet, and aromatic: this tea is a perfect pick-me-up.

The Digestive Blend: Robust and flowery, with hints of ginger: this tea promotes digestive health.

The Making Babies Blend: Inspired by Jill Blakeway’s Making Babies, this tea was created to help promote healthy uterine circulation and balanced cycles.

The Peaceful Mind Blend: Delicate, mild, and delicious: Peaceful Mind is a blend that calms the mind and settles the spirit

We’ve gathered together some of our favorite things here at Yinova that we think could make particularly good gifts! Whether you’re at a loss for what to get that relative you don’t know too well, are stressed about finding the perfect thing for someone special, or overwhelmed with how busy shops are in general this time of year: we have you covered. Before or after your treatment, take a look at the shelves in our waiting room, as we may have the perfect gift waiting for you!

Give the gift of …

self care with a jade roller

health with a gift card (plus, any gift card purchased for $50+ comes with a free sleepy eye mask! double gift!)

empowerment with a book

relaxation with some of Yinova’s brand new Chinese herbal tea line

luxury with one of those lovely candles we’re always burning at the center!

Hello and welcome to my series Emma Explores where I investigate various “things” in wellness! From new fads to ancient formulas, my goal is to dive in headfirst with the hopes of demystifying some of the buzziest buzzwords in wellness. Today, I’m looking at Activated Charcoal to see what all the fuss is about!

Activated Charcoal is everywhere, from gothic ice cream to black toothpaste that whitens, detoxifying pills to sheet masks for your vulva (yes, really!)So, what is it exactly and what benefits does it have?

What is Activated Charcoal?

Let’s start with the basics: Charcoal, which is a form of carbon, is created by cooking wood, bone, and other organic matters in a low oxygen environment. Activated Charcoais charcoal that has then been processed with high amounts of heat. These high temperatures change the internal structure of the charcoal, creating small & shallow pores which increases the surface area as well as its adsorptive powers. People are often more familiar with absorption than it’s shy cousin, adsorption. They’re pretty similar, the main difference being absorption works more like a sponge, soaking things up, and adsorption works more like a magnet, drawing things to it. The adsorption factor is actually quite important and what makes activated charcoal so special.

What can Activated Charcoal be used for?

Activated Charcoal adsorbs substances in the stomach and intestines which makes it a great standard treatment for food poisoning and overdoses. It works by drawing out any drugs, chemicals, and/or toxins, which prevents their absorption into your system. From there, they’re able to then pass through your body. If you’re looking to treat a serious health condition, we would recommend only taking Activated Charcoal if a medical professional has suggested so, as self-prescribing it might not be the right answer.

Ok, real talk: should I be using it?

More recently, people have been experimenting with using it in Instagramable foods, soaps, deodorants, face masks- you name it! If I was to hazard a guess, the allure of using activated charcoal in products would be because “it’s detoxifying!” and “it’s cool and black!”

Anything topical made with Activated Charcoal like skin care products might be packaged in a way that is a bit misleading: there is potential for these products to have benefits; however, you’re not going to be able to adsorb toxins or chemicals from something that is just touching the surface of your skin, especially for a short amount of time. Even if some of it was able to get deep in your pores, it would take a few hours for Activated Charcoal to really work, according to this study.

Charcoal toothpastes are marketed in a similar way, implying that it can remove harmful bacteria and toxins as well as remove stains from your teeth. But there’s actually no evidence that shows dental products with charcoal are effective or even safe for your teeth, according to the Journal of the American Dental Association.

Now, what about the products that you can consume like lattes and ice cream? As we now know, Activated Charcoal adsorbs substances in your body. So, you may want to be careful if you consume Activated Charcoal alongside any medications taken orally, as it can decrease how much medicine your body absorbs, decrease the effectiveness of your medication, as well as change the biotransformation of the drug when being absorbed.

Our advice? Unless you’re on medication, we say go for it! It might not have the health benefits you’re looking for, but it’s pretty harmless. If you’re on a medication, ask your doctor for some guidance about timing your medication and activated charcoal intake. And if you’ve been literally poisoned, please stop reading this and call Poison Control: (800) 222-1222 and 911.

Have an idea of which wellness trend I should explore next? Send me an email and let me know! emma@yinova.com

This is part of a series, explore more with Emma here!

Emma Explores: Jade Rollers (as She Attempts to Keep her Self-Care Rollin’)

Here at Yinova, many of our patients come to us to enhance their fertility. Whether we’re helping them conceive naturally or using acupuncture to accompany their IVF treatments, we know how difficult, stressful, and polarizing even, this experience can be. (more…)

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